Generation Y Statistics

Sometimes known as ‘Millennials’, most people think they know all they need to know about Gen Y. We are more than familiar with the stereotypes associated with Gen Y, as well as the reasons why those stereotypes exist . So, what are the facts about Gen Y?

Social Media

  • 91% of people surveyed by Mr Youth for their Class of 2015 Report said that they make their Foursquare and Facebook Places check-ins publics.

  • 66% of Gen Y would check out stores that their friends had checked into.

  • 43% of people surveyed had liked over 20 brand pages on Facebook.

  • 71% said that they had liked a brand on Facebook in order to take advantage of an offer.

  • 52% of Gen Yers have over 300 friends on Facebook and the top 10% have over 1,000.

  • 40% check their Facebook more than 10 times per day.

  • 76% spend more than 1 hour each day on Facebook.

  • 58% said they used Twitter “all the time”.

What can we learn from this?

If you’re a brand, make sure you’ve got a social presence!


  • According to the Connected World Technology Report released by Cisco in 2012 90% of Gen Y across the World check their emails, texts, and social media accounts on their smartphones before getting out of bed.

  • The same survey revealed that 2 out of 5 people surveyed felt anxious if they were unable to stay connected using their smartphone.

  • According to the Class of 2015 report, 67% of Gen Y check their Facebook via a smartphone.

The ‘Teens and Mobile Phones’ study conducted by Pew Internet in 2010 found that:

  • 83% of Gen Y use their phones to take pictures and 64% share those photos with others.

  • 32% share videos using their phone.

  • 60% play music on their phones.

  • 46% play games using their phone.

  • 31% use instant message services on their phone.

  • 27% surf the net on their phone.

  • 21% check their emails using their phone.

  • 11% use their phone to make purchases.



  • According to the Class of 2015 Report 89% of Gen Y own a laptop

  • In 2010 96% of undergraduates owned a cell phone, compared to 82% of the older generation.

  • A Gadget Generation study by emarketer revealed that more than a quarter of students stated that their laptop was the most important item in their bag.

  • The study also showed that almost 63% of US undergraduates possessed an handheld, internet-capable device.

  • The Class of 2015 report discovered that 80% of Gen Y often use 2 or more devices whilst watching TV.


About the author

Lisa Mangelsdorf

I confess that I work to live rather than live to work. But when I can combine my passions into my work, I work best. This blog brings together discussions about one of my passions which is connecting people. I endeavour to fight the norm by chasing flexible working options and change seekers, hence my involvement with this blog. I'm fortunate to be connected with a global team at GAIA Insights. Retaining Gen Y within the workforce is an issue for most businesses across the globe. For help contact us because we know EXACTLY what they want from the workplace and we can help your business retain that key talent.

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