Martina shares her insights on Generations Based Marketing

Free Podcast On Generations Based Marketing

What differentiates generations from each other? What are examples of good campaigns targeting specific generations? All these questions and more are being addressed in this one-hour online talkshow.

GenerationY.com is Empowered by GAIA Insights. Recently, GAIA Insights founder Martina Mangelsdorf was interviewed for a podcast sponsored by the Marketing Institute Estonia, discussing different generations and how they influence consumer marketing. Why do marketeers, who are generation-savvy, have a clear competitive advantage? What differentiates generations from each other? What are examples of good campaigns targeting specific generations? All these questions and more are being addressed in this one-hour online talkshow. Enjoy an insightful and fun conversation between Martina and host Anu-Mall Naarits. Thank you to Anu-Mall and her team for a great radio experience!

Listen online about marketing to generations (1 hour)

Martina shares her insight on generation based marketing

Podcast on generation based marketing

 









Here are links to the campaigns referred to during the podcast:

Princess Cruises – Targeting Baby Boomers.

LEGO Back to the Future – Targeting Gen X.

Congstar – Targeting Gen Y.

Dumb Ways to Die – Targeting Gen Z.

Coca-Cola in 1971: It’s the real thing.

Coca-Cola in 1989: Can not Beat the Feeling.

Coca-Cola in 2001: Life Tastes Good.

Coca-Cola in 2015: The world is what we make it.

About the author

Lisa Mangelsdorf

I confess that I work to live rather than live to work. But when I can combine my passions into my work, I work best. This blog brings together discussions about one of my passions which is connecting people. I endeavour to fight the norm by chasing flexible working options and change seekers, hence my involvement with this blog. I'm fortunate to be connected with a global team at GAIA Insights. Retaining Gen Y within the workforce is an issue for most businesses across the globe. For help contact us because we know EXACTLY what they want from the workplace and we can help your business retain that key talent.

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