What differentiates generations from each other? What are examples of good campaigns targeting specific generations? All these questions and more are being addressed in this one-hour online talkshow. GenerationY.com is Empowered by GAIA Insights. Recently, GAIA Insights founder Martina Mangelsdorf was interviewed for a podcast sponsored by the Marketing Institute Estonia, discussing different generations and how they influence consumer marketing. Why do marketeers, who are generation-savvy, have a clear competitive advantage? What differentiates generations from each other? What are examples of good campaigns targeting specific generations? All these questions and more are being addressed in this one-hour online talkshow. Enjoy an insightful and fun conversation between Martina and host Anu-Mall Naarits. Thank you to Anu-Mall and her team for a great radio experience! Listen online about marketing to generations (1 hour) Podcast on generation based marketing Here are links to the campaigns referred to during the podcast: Princess Cruises – Targeting Baby Boomers. LEGO Back to the Future – Targeting Gen X. Congstar – Targeting Gen Y. Dumb Ways to Die – Targeting Gen Z. Coca-Cola in 1971: It’s the real thing. Coca-Cola in 1989: Can not Beat the Feeling. Coca-Cola in 2001: Life Tastes Good. Coca-Cola in 2015: The world is what we make it.
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