Interview With Copify Co-Owner Martin Harrison

Martin Harrison Copify

Welcome to the twelfth of the weekly interview series where I will speak a wide range of people who have embraced the working remotely opportunity. We will speak to entrepreneurs, business owners, large organisation workers and freelancers about their trials and tribulations when delving into remote working.

This week I was honored to speak with Copify Co-Owner Martin Harrison. Copify is an online copywriting agency ran our of the UK serving clients across the globe. With clients like Autotrader and Lancaster University to boast the agency is one of the most well respected within the UK. Copify operates successfully through remote working copywriters who are all freelance writers using the Copify network to leverage their skills set.

Martin and his business partner Rob are true advocates of remote working. With their business model ran on the basis of remote workers they are excellent case studies for any business to follow. Even though both Martin and Rob work out of an office they are true believers in the home working model they created via Copify. Thankfully Martin had a spare minute to answer my questions on home working.

Q: Hi Martin, tell us a little bit about yourself, where are you from, where do you live now?

I’m 26 and I’ve been writing/editing copy ever since I graduated. So far I’ve had 3 full time jobs, 3 contract roles, a 6 month stint as a freelancer and now I work full time on Copify, so career-wise I’ve already been around the block a few times! I’m from Lancashire, born and bred.

Q: What company do you work for and what is your role within the organisation?

I am the co-founder of Copify, an online copywriting agency. My role is loosely defined as ‘Commercial Director’, I’m mainly responsible for copywriter and client recruitment.

Q: How do you deal with stereotypes from friends in regards to productivity when working from home?  i.e.: Sleep until midday, 2 hour lunch breaks etc.

I don’t let it bother me to be honest. I think those sort of perceptions will die out as more and more people start to work from home and it becomes more socially acceptable.

Q: What is the most challenging part about working remotely and how do you overcome this?

Remaining task orientated is definitely easier when you are office based and there is someone else to challenge you. But when you are your own boss the motivation is a lot easier to find than when you are an employee. The main thing is that you enjoy your work. If you do, it’s easy no matter where you are.

Q: What are the main positives around working from home?

Mainly it saves me a 30-minute commute but it’s also the flexibility that it brings. For example, if I need to run an errand I can do this quickly and easily during the week, rather than having to spend ages queuing at the weekend.

Q: Do you have a dedicated office space and what is the importance of having this?

We have an office on the campus at Lancaster University, which is really important as not only does it give us legitimacy as a business, it’s also a great space to work in and meet clients. I work with a business partner and it’s definitely important that we spend a decent amount of time together. There are certain things you just can’t hammer out over the phone.

Q: Any pictures of your office space?

Infolab21 Copify

InfoLab21, Lancaster University. No internal shots I’m afraid, far too messy!

Q: Do you have any productivity tools you use to keep yourself efficient which may help our readers?

We use a system called Paymo, which is great for keeping track of tasks and also for invoicing. I’m also learning (very slowly) how to use github, which is giving me a basic understanding of the nuts and bolts of our website.

Q: If you could give any advice to our readers before deciding whether remote working is for them then what would it be?

I think a lot also depends on your home environment; some people just don’t have a home that is conducive to work, whereas others thrive in it. Give it a go, you’ll quickly discover whether it’s for you or not.

Q: Do you believe more organisations should allow those with web-based roles to work remotely? If come?

Definitely. I think the days of the traditional 9-5 are rapidly coming to an end and it’s time that employers started to embrace that. You work better for an organisation that respects and trusts you and if they do, they won’t mind you working from home occasionally.


About the author

Ryan Gibson

Hey! I'm a 28 year old digital marketing guy residing in Leeds, England. My skill is in search marketing and I have gathered over 6 years experience of working on large multilingual campaigns for a number of FTSE 250 Organisations. After accepting a role with a business based in Singapore I began questioning traditional business practice and employee retention. This blog was therefore born with focus on Y in the workplace. A millennial child at heart I aim to provide a voice for the 'misunderstood' generation and my goal is simply to change perception and corporate mind set on work/life attitudes; inspiring companies and individuals to seek change.

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