Welcome to Generation Y

Born between 1982 and 2002, Generation Y, also known as Gen Y,
Eco Boomers, Net Generation and Millennials are generally referred
to as the new impact generation.

At 81 million strong, Gen Yers represent the largest population segment in
the United States since the Baby Boomer. In consumer spending, Gen Yers
have already established impressive credentials, reporting annual
expenditures of $200+ billion-- not to mention the influence younger Gen Yers
have on their parent’s buying decisions.

Generation Y currently range in age from seven to 27 years and are often divided into
three distinct age groups (adults 18-27, teens 13-17 and tweens 7- 12) when studied or
targeted by business.