Share Tweet Share http://www.generationy.com/wp-content/uploads/2015/09/Campaign-targeting-specific-generations-updated.mp4 Do you know any marketing campaigns that successfully target specific generations? Baby Boomers, Gen X, Y and Z… What differentiates generations from each other? What are examples of good campaigns targeting specific generations? All these questions and more are being addressed in a free one hour podcast on generations based marketing by Martina Mangelsdorf Free podcast on generation based marketing Here are links to the campaigns referred to during the podcast: Princess Cruises – Targeting Baby Boomers. LEGO Back to the Future – Targeting Gen X. Congstar – Targeting Gen Y. Dumb Ways to Die – Targeting Gen Z. Coca-Cola in 1971: It’s the real thing. Coca-Cola in 1989: Can not Beat the Feeling. Coca-Cola in 2001: Life Tastes Good. Coca-Cola in 2015: The world is what we make it.
